Outsourcing, Brazil, Russia, India, China, PwC
Organizations to Target BRIC Countries – PwC
-
|
- Print |
- Email Page
Organizations to Target BRIC Countries – PwC
According to a survey conducted by PricewaterhouseCoopers, a UK-based professional services firm, organizations outsourcing to emerging markets, such as Brazil, Russia, India, and China (BRIC), are not focusing only on low-cost benefits of such countries; rather, a majority of them perceive such countries as a huge market for their products and services. About 50 percent of the organizations revealed that low-cost is the reason for conducting business in BRIC countries, while about 75 percent revealed that access to new customers and markets is the major reason.
About 80 percent of organizations surveyed agreed that they will sell their products in BRIC countries. About 67 percent of executives interviewed revealed that globalization is helpful as this will provide them an option of entering into markets of BRIC countries; only 12 percent of the executives interviewed revealed that globalization has negative impacts on their organizations.
A majority of the executives plan to sell their products in China, which has a huge population. About 80 percent of the organizations are implementing strategies to target the Chinese market, while about 55 percent plans to do so in the next few years. About 64 percent of the organizations agreed that India offers ‘significant market opportunities’, while less than 50 percent agreed for it in the Brazilian and Russian markets.
Source: GlobalSourcingNow
-
|
- Print |
- Email Page
