Outsourcing, sophisticated, value, brand
Outsourcing becoming more knowledge-based
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Business process outsourcing is becoming more sophisticated and specialized. Take the finance and accounting segment of BPO. A number of vendors offer "generic" accounts payable/receivable processing that apply to any business. In contrast, FSO (financial services operations) BPO offers greater value, since the processes involved apply to a specific vertical industry.
An FSO project might involve trade finance administration for a commercial bank, loan processing for a retail bank, or investment portfolio tracking.
Karvy Global Services (KGS), a new BPO market entrant, appears to be targeting both the low-end and the high-end of the services spectrum. The company offers finance and accounting BPO, but also transaction analysis, marketing decision support, investment analysis, and shareholder services.
Focused BPO ventures may attract attention from the old-line outsourcers.
Indeed, companies that succeed in building their BPO specialties into "knowledge brands" may become acquisition targets down the road. In this approach, the major outsourcing vendors would purchase an established knowledge brand to include in their services portfolios. Co-branding might also take the form of a strategic alliance, but the top-tier outsourcers will likely take the acquisition path.
Source: The Channel Insider
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