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Global outsourcing leader launches new identity: Gecis Global is now Genpact
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Today one of the pioneers and major players of global outsourcing takes a new name. Gecis Global is now Genpact.
When GE commercialized its GE Capital International Services unit on December 30, 2004, it began searching for a name to communicate its heritage and value proposition.
Employees and customers suggested names by the hundreds. One of the brainstorms surfaced Genpact. “We chose it because it so aptly communicates our brand promise - generating value, commitment, partnership and impact,” said Pramod Bhasin, president and chief executive officer.
The company’s tagline is Global Business ImpactSM .
“Global enterprises today want impact,” Bhasin said. “They want partners they can trust to work with them and through process excellence measurably improve their margins, cash performance, and speed to market.”
Bhasin credited GE with realizing the potential of a large, educated, English-speaking workforce in India and capitalizing on it. “We were the pioneers,” he said, reflecting on the company’s beginnings in 1997. “But we knew there was enormous potential.”
While GE, the world’s ninth largest company, will continue to be a significant customer for Genpact, Bhasin predicted the number and size of other blue-chip clients will grow as Genpact attracts global enterprises searching for process excellence. “We are absolutely committed to offering best-in-class products and services, and we will continue to innovate to ensure we meet that promise,” he said.
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