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IBM transforms Virgin Megastore's Times Square location with 150 kiosks

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25 Sep 2005 | (News)


As part of a business transformation plan for Virgin Entertainment, IBM Business Consulting Services has installed 150 of IBM's latest hands-on, customized kiosks to preview virtually any of the thousands of CDs, DVDs, and console games in their Times Square flagship store and gain a world of music information on demand.

The world's premiere music-and-entertainment retailer, which promises an "emotionally exciting" shopping experience, has installed a custom application on 150 new IBM Anyplace Kiosks in its sprawling, three-level Manhattan store that is America's largest music-entertainment store. The IBM Anyplace Kiosks, built with a sleek and compact design engineered to withstand even the harshest retail environments, give shoppers the ability to sample more than 250,000 CDs, 11,000 DVDs and 7,000 games.

"Virgin is committed to being a leader in using advanced technology in the retail space. Our customers are comfortable using technology and are demanding better service than ever before," says Robert Fort, Director of Information Technology, Virgin Entertainment Group, North America. "Shoppers want a personalized, interactive and instantly fun shopping experience and, by using IBM Anyplace Kiosk, they get an unprecedented level of customer service as well as an intensely satisfying experience in our stores."

IBM been working with Virgin Entertainment on an operations and business strategy in addition to its business transformation plan.

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