Philips, Business Transformation, Outsourcing
Philip's business transformation means simple and easy to use technology
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Over the last two years, Philips Consumer Electronics (CE) has shed its “old monolithic industrial structure” to become an early adopter and trendsetter in breakthrough business transformation. Simplicity is the mantra at the Dutch electronics giant, as it is well on its way to fulfilling the promise it made a year ago with the launch of its Sense and Simplicity campaign. Drawing from its experience, Philips believes there are compelling reasons to tread the simplicity path.
Philips has used outsourcing as a transformation tool to rid itself of non-core activities. It allows the company to us a simple technological platform. According to the consumer electronics (CE) division CEO, Rudy Provoost, “All too often, we have seen innovation being driven by technology for technology's sake whereas simplicity should be at the heart of the consumer experience. The reality is our lives are too complex already. We want simplicity in our relationship with technology - technology that gets the job done rather than drawing attention to itself, without us being aware of it,”
Provoost, who is also a member of Royal Philips Electronics group management committee, said the journey of realising simplicity really started with the consumer, that a product or service should be designed around the user's needs; be easy to experience and must be advanced and innovative.
In an increasingly converging world, simplicity had to be the “string” that tied consumer experiences together, making the entire process intuitive and seamless. At Philips CE today, “we have a platform for profitable growth; we are competitive in terms of innovation impact and time-to-market; we are cost-effective and asset-light. In fact, we have lowered breakeven point and run the business with negative working capital,” he continued.
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